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Is Tik- Tok A Laudable Branding Tool For The Fashion Industry?
Today social distancing has highlighted the presence of digital channels more than ever, lockdowns have elevated digital media as the call of the hour across the entire business chain, including the beauty and fashion industry. For now, beauty and fashion brands are navigating ways to connect with consumers through various digital platforms. The outbreak of coronavirus has created fear among consumers, and they are embracing digital options for shopping, entertainment, communications with the fashion influencers, fashion world, and the beauty industry.
The live streaming sessions on Instagram and creative content videos on this free app TikTok have effectively turned the beauty and fashion world into virtual meetings of consumers with beauty and fashion influencers. TikTok has exploded from nowhere to become one of the worlds most downloaded application. Read on further to know how TikTok- a moderate video-sharing app turned out to be so global?
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